Noughty is a South African producer specializing in non-alcoholic wines, creating alcohol-removed versions of traditional wine styles. The brand focuses on maintaining the flavor profiles and characteristics of conventional wines while removing the alcohol content through dealcoholization processes.

The producer works with both South African and Spanish grape varieties, crafting still and sparkling non-alcoholic wines. Their approach involves using traditional winemaking techniques before removing the alcohol, allowing them to preserve the grape character and varietal expression. This method distinguishes their products from grape juices or other non-alcoholic beverages that aren't wine-derived.

Noughty's current range includes both white and rosé expressions, utilizing grape varieties such as Chardonnay, Chenin Blanc, Pinotage, and Tempranillo. Their portfolio spans sparkling Chardonnay, white blends incorporating Chenin Blanc, and rosé wines made from combinations like Chenin Blanc with Pinotage and Tempranillo-based rosé, demonstrating their work with both traditional South African varieties and international grapes.