818 Tequila
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818 Tequila
818 Tequila is a premium tequila brand that is quickly gaining popularity in the spirits market. Founded in 2018 by Kendall Jenner, 818 Tequila has quickly become known for its high-quality, smooth taste and its commitment to sustainability and community involvement.
The 818 in the brand's name represents the area code of the San Fernando Valley in California, where Jenner grew up. This is also where the agave plants used in 818 Tequila are grown and harvested. The brand takes great pride in its local roots and is committed to supporting the community and economy of the San Fernando Valley.
The tequila production process for 818 Tequila is meticulous and sustainable. The agave plants are grown in the highlands of Jalisco, Mexico, where the soil and climate are ideal for producing high-quality agave. The plants are then hand-selected and hand-harvested, ensuring that only the best agave is used in the production process. The agave is then slow-roasted in traditional brick ovens to enhance the natural flavors and sugars. This process gives 818 Tequila its smooth and distinctive taste.
After roasting, the agave is crushed and the juice is fermented before being distilled in copper pot stills. This traditional method of distillation results in a clean and pure tequila with a smooth finish. The end result is a range of tequilas that are perfect for sipping or mixing in cocktails.
818 Tequila currently offers three expressions: Blanco, Reposado, and Añejo. Each tequila is aged for a different period of time, resulting in unique flavor profiles. The Blanco is unaged and has a crisp, clean taste with notes of agave and citrus. The Reposado is aged for 8 months in American oak barrels, giving it a smooth and slightly oaky taste with hints of vanilla and caramel. The Añejo is aged for 18 months, resulting in a rich and complex tequila with notes of
818 Tequila
818 Tequila is an American-founded tequila brand launched by Kendall Jenner, produced in Mexico using blue agave in accordance with the Norma Oficial Mexicana regulations that govern all genuine tequila. The brand takes its name from the 818 area code of California's San Fernando Valley, though the liquid itself is made in Mexico, where tequila must legally be produced.
The range spans the three most recognised tequila expressions: Blanco, Reposado, and Añejo. Blanco is unaged and bottled shortly after distillation, preserving the raw agave character. Reposado is aged in oak barrels for a minimum of two months, which softens the spirit and introduces light wood influence. Añejo must be aged for at least one year in oak, developing greater complexity, vanilla, and caramel notes. The premium Eight Reserve Añejo sits at the top of the lineup, indicating extended or more selective ageing.
Since its launch, 818 has attracted both commercial attention and industry scrutiny, and has won medals at spirits competitions. The brand positions itself in the competitive ultra-premium tequila market, where celebrity-owned labels have become a significant category in recent years.