The business was founded by Riccardo Ceretto in 1937, principally as a négociant in Alba. He was joined by his sons Bruno and Marcello in the 1960s; wanting to make their own wines, they began to buy premium land in Barolo and Barbaresco, and were among the very first in the region to see the potential of single-vineyard wines. Bruno’s children, Frederico and Roberta, and Marcello’s, Alessandro and Lisa, joined in the 1990s.

After a period of change and experimentation, a particular style began to appear in 2010, using a shorter skin contact and a mix of barrique and small bottle for a supple but precise expression of Nebbiolo. The family are also involved in various artistic and heritage projects, including the rejuvenation of the famous Piedmont hazelnuts and two restaurants in Alba.

The skill with which the Ceretto family chose their vineyards in the 1960s is further endorsed by their activity in Barbaresco. Today, they own a prime site in Asili – one of the region’s greatest vineyards – and Bernadot, the best site of the Treiso district. A small parcel of Gallina in Neive was acquired in 2017, to further enhance their representation of the different communes in the region. Barbaresco is traditionally felt to be a little warmer than Barolo, and the Ceretto 2019s certainly have the flesh and charm to complement the more coiled style of the vintage.

Barolo is a red wine produced in the Piedmont region of Italy. It is made from the Nebbiolo grape, which is known for its high tannins and acidity. Barolo has a long history, dating back to the 19th century when it was first produced in the town of Barolo. Today, it is one of Italy's most famous and prestigious wines.

Barolo is produced using traditional methods, with the grapes being hand-harvested and then fermented in stainless steel tanks. The wine is then aged in oak barrels for a minimum of two years, although some producers age their Barolo for up to five years or more. This extended aging process gives Barolo its characteristic complexity and depth of flavour.

Barolo is known for its rich, full-bodied flavour, with notes of cherry, plum, and leather. It has a high tannin content, which gives it a firm structure and a long finish. Barolo is often described as a "wine for aging", as it can improve in the bottle for many years.

Some of the top Barolo producers include Giacomo Conterno, Bruno Giacosa, and Roberto Voerzio. These producers are known for their commitment to quality and their use of traditional methods. Barolo is also produced in several different appellations, including Barolo, Barbaresco, and Langhe.

Overall, Barolo is a wine that is steeped in history and tradition. Its rich flavour and complex character make it a favourite among wine enthusiasts around the world. Whether you are a seasoned wine connoisseur or a casual drinker, Barolo is a wine that is sure to impress.