Chivas Regal - The Icon

The history of Chivas Brothers can be traced back to a grocery store established in Aberdeen in 1801. As the business grew, Chivas Brothers quickly gained a reputation for supplying goods, provisions and malt whiskies of the highest quality to their customers.

With the advent of grain whisky in the 1830s, James Chivas begins the tradition of laying down casks of fine Scotch whiskies in the shop's cellar for their aged blends.
In recognition of the reputation and quality of their business, James Chivas and his business partner Charles Stewart are awarded the first of many Royal Warrants by Queen Victoria to supply goods and provisions to the Royal Household.

James and John Chivas pioneer the art of selecting and blending many aged malt and grain whiskies in the Chivas house style of smoothness, richness and harmony of flavours. These traditions were then passed down the generations, and are still carefully guarded today.

Strathisla distillery was built in 1786 on the banks of the river Isla, and today is the oldest and most picturesque distillery in the highlands of Scotland. Chivas Brothers purchased Strathisla in 1950 to safeguard this special Speyside malt for Chivas Regal.

Speyside is a region of northern Scotland positioned roughly between Inverness and the Great Glen in the west and Aberdeen and the east coast.