818 Tequila

818 Tequila is an American-founded tequila brand launched by Kendall Jenner, produced in Mexico using blue agave in accordance with the Norma Oficial Mexicana regulations that govern all genuine tequila. The brand takes its name from the 818 area code of California's San Fernando Valley, though the liquid itself is made in Mexico, where tequila must legally be produced.

The range spans the three most recognised tequila expressions: Blanco, Reposado, and Añejo. Blanco is unaged and bottled shortly after distillation, preserving the raw agave character. Reposado is aged in oak barrels for a minimum of two months, which softens the spirit and introduces light wood influence. Añejo must be aged for at least one year in oak, developing greater complexity, vanilla, and caramel notes. The premium Eight Reserve Añejo sits at the top of the lineup, indicating extended or more selective ageing.

Since its launch, 818 has attracted both commercial attention and industry scrutiny, and has won medals at spirits competitions. The brand positions itself in the competitive ultra-premium tequila market, where celebrity-owned labels have become a significant category in recent years.