In 1862 James Burrough began making Beefeater Gin in Chelsea in London. James was a trained pharmacist who had travelled widely in the United States as a young man and seen the commercial opportunities of producing a superior quality gin. He applied his scientific expertise to creating a gin that today defines the London Dry style.
Today Beefeater is the only premium London Dry gin still actually made in London at the distillery in Kennington, a place which showcases the quality and tradition that goes into the production of every bottle of Beefeater. It has always had a major export trade thanks to its early positioning as a characteristically ‘English’ product. Indeed James Burrough was an early marketing pioneer choosing to name his brand after the Beefeaters, the popular name for the guardians of the Tower of London, and a symbol of London itself.