Cocchi is an Italian vermouth producer based in Turin, in the Piedmont region. The house was established in the 19th century and remains one of the significant vermouth makers in Italy, a country with a centuries-long tradition of fortified wine production. Cocchi specializes in vermouth di Torino, the protected designation for vermouths produced in Turin following specific regulations regarding ingredients, production methods, and aging.

Vermouth di Torino is distinguished by its darker color, fuller body, and sweeter profile compared to its French counterparts. The category requires the use of wine from Piedmont as its base, combined with a botanical infusion that typically includes herbs, roots, and spices. Cocchi's approach reflects this tradition while maintaining the house's own proprietary recipe and aging protocols. The style is typically served as an aperitif, either neat or on ice, and has become central to classic cocktails including the Martini Rosso and Negroni variations.

Cocchi's current range includes their Storico expression, a vermouth di Torino that represents the house's core offering and demonstrates the character typical of the category: herbaceous notes, dried fruit complexity, and a balanced sweetness underpinned by the fortified wine base.