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The Vietti family has been producing wine for four generations in Castiglione Falletto, at the heart of the Barolo area. Carlo Vietti founded the winery in the 1800s and his son Mario and the next generations carried on his legacy, focusing on improving the production.
Then, in 1952, Alfredo Currado (Luciana Vietti’s husband) was one of the first to select and vinify grapes from single vineyards (such as Brunate, Rocche and Villero). This was a radical concept at the time, but today virtually every vintner making Barolo and Barbaresco wines offers “single vineyard” or “cru-designated” wines.
Alfredo is also called the “father of Arneis” as in 1967 he invested a lot of time to rediscover and understand this nearly-lost variety. Today Arneis is the most famous white wine from Roero area, north of Barolo.
Today, the winery is in the hands of Luca Currado Vietti and is considered to be one of the very best Piedmont producers. Their wines are highly sought-after, with beautifully designed labels as well as wonderful wine. In 1970, Alfredo and Luciana decided to support to some local artists and have selected labels turned into artworks. Artists such as Gianni Gallo, Eso Peluzzi, Pietro Cascella, Mino Maccari, Pier Paolo Pasolini, Claudio Bonichi, Valerio Miroglio, Pierflavio Gallina, Gioxe de Micheli, have had their works displayed to a much wider audience via the bottles of Vietti wines. In 1996 the most recent artist series label came from American realist Janet Fish on Vietti’s 1990 Barolo “Villero.” The whole collection of artist labels was shown at the Museum of Modern Art of New York