Fleurie is one of ten designated crus within the Beaujolais region of France's Rhône Valley, located in the department of Rhône between Lyon and Mâcon. The appellation encompasses approximately 900 hectares of vineyard land on the slopes of Mont Brouilly, an extinct volcanic formation that defines the local landscape and geology.

The terroir of Fleurie is characterized by granitic and schistose soils derived from the volcanic bedrock, combined with a continental climate tempered by altitude. Gamay is the sole permitted grape variety for red wines in the appellation, reflecting the Beaujolais crus' commitment to this varietal. Traditional winemaking in Fleurie typically employs carbonic maceration, a technique that emphasizes fruit aromatics and produces wines intended for relatively early consumption, though the best examples show aging potential.

Fleurie wines are known for their elegance and finesse compared to some of the more robust Beaujolais crus. The typical profile features bright red fruit character—cherry and raspberry—with floral notes, silky tannins, and moderate alcohol levels. The granite-rich soils contribute minerality and structure that distinguishes Fleurie from the heavier clay-based crus to the south, making these wines versatile with food and approachable without excessive aging.