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They were an unlikely duo, a savvy entrepreneur and a master herbalist. But the day Alessandro Martini and Luigi Rossi took control of the national wine and spirits...
They were an unlikely duo, a savvy entrepreneur and a master herbalist. But the day Alessandro Martini and Luigi Rossi took control of the national wine and spirits distillery in a small village near Turin, things took on an extraordinary dimension.
In 1863, the entrepreneurial spirit of Mr. Martini and the creative genius of Mr. Rossi were expressed in unison in the creation of a legendary vermouth, still as popular 150 years later: the inimitable MARTINI Rosso.
From the aromatic plants of the famous vermouth to the supreme effervescence of the wines of Asti, MARTINI's know-how has conquered the hearts of several generations of amateurs on all continents. Always true to its essence, forever rooted in the Piedmont region.
Piemonte (Piedmont) occupies most of northwestern Italy, bordering Switzerland in the north and France in the west and almost reaching the Mediterranean coast. Its capital and largest...
Piemonte (Piedmont) occupies most of northwestern Italy, bordering Switzerland in the north and France in the west and almost reaching the Mediterranean coast. Its capital and largest city is Turin (Torino).
In the wine world, Piemonte is best known for the twin titans of Barolo and Barbaresco, along with other popular red wines made from Barbera and Dolcetto, the white Gavi, and sparkling Asti.
It has more DOCGs (17) and DOCs (42) than any other region (see maps: Asti area, Langhe, Monferrato, and northern), but no IGPs. In 2016, Piemonte produced 2.5 million hl (28.3 million cases) of wine, the majority of it (55%) red and 83% at the DOP level. The region’s primary grape varieties are Barbera (31%), Moscato (22%), Dolcetto (13%), and Nebbiolo (10%).
