Campari Group is an Italian spirits company headquartered in Italy that specializes in liqueurs. The group produces a range of aperitivo and digestivo products, with a portfolio that includes both established house brands and acquired labels spanning different...
Campari Group is an Italian spirits company headquartered in Italy that specializes in liqueurs. The group produces a range of aperitivo and digestivo products, with a portfolio that includes both established house brands and acquired labels spanning different flavor profiles and styles.
The group's products center on herbal and botanical liqueurs, reflecting a tradition of Italian aperitivo culture. These liqueurs are typically enjoyed as pre-dinner drinks or as components in classic cocktails, characterized by complex herbaceous and aromatic compositions. The style emphasizes balance between bitterness, sweetness, and botanical intensity rather than raw alcohol strength.
The current range includes Campari, the group's flagship bitter liqueur known for its distinctive ruby color and herbal-citrus profile, and Aperol, a lighter, more approachable aperitivo with orange and botanical notes. Frangelico represents the group's work in nut-based liqueurs, offering a different category within their broader portfolio. These products demonstrate the group's focus on versatile spirits suited to both neat consumption and cocktail applications.
