Martell is one of the oldest cognac houses in the Cognac region of southwestern France, established in 1715 by Jean Martell. The house operates from the town of Cognac in the Charente department, where it produces a range of cognacs using traditional distillation methods in copper pot stills and aging in French oak barrels.

The house is known for its emphasis on eaux-de-vie from the Borderies cru, the smallest of the cognac growing regions, which contributes distinctive nutty and violet characteristics to their blends. Martell's master blenders traditionally favor this terroir for its ability to add complexity and roundness to their cognacs. The house maintains extensive aging cellars where cognacs develop their character over decades, with the interaction between spirit and oak creating the amber color and refined flavors characteristic of aged cognac.

The current range includes both VSOP and XO expressions, representing different maturity levels within the cognac classification system. The VSOP designation requires a minimum aging of four years for the youngest eau-de-vie in the blend, while XO cognacs must be aged for at least ten years, resulting in greater depth and complexity in the final product.