They were an unlikely duo, a savvy entrepreneur and a master herbalist. But the day Alessandro Martini and Luigi Rossi took control of the national wine and spirits distillery in a small village near Turin, things took on an extraordinary dimension.

In 1863, the entrepreneurial spirit of Mr. Martini and the creative genius of Mr. Rossi were expressed in unison in the creation of a legendary vermouth, still as popular 150 years later: the inimitable MARTINI Rosso.

From the aromatic plants of the famous vermouth to the supreme effervescence of the wines of Asti, MARTINI's know-how has conquered the hearts of several generations of amateurs on all continents. Always true to its essence, forever rooted in the Piedmont region.