In the 1920s Marchese Mario della Rocchetta dreamt of creating a ‘thoroughbred wine’ and for him, like for the aristocracy of the time, the ideal was Bordeaux. No one had ever dared to produce a Bordeaux blend on Italian soil before, and certainly not in an unknown area as far as viticulture was concerned. The innovative decision to do so was partly due to the similarity Mario Incise noted between the soils in Bolgheri and that of Graves in Bordeaux.
“None can say with certainty why the same vine will produce a great wine in one field and a less impressive wine in another field nearby. That’s the Genius Loci, the best defender of our Cabernet Sauvignon. We are in nature’s hands and we want to stay that way.” Nicolò Incisa della Rocchetta